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Barbara is the founder and CEO of ROI
Communication, an award-winning internal communications consulting
firm focused on helping large organizations adapt and succeed in
times of change. Building on more than two decades of experience in
corporate communications and journalism, she leads ROI's work with
Fortune 500 companies, helping them develop and manage effective
internal communication projects that deliver clear business results.
Since its launch in 2001, ROI Communication has
worked with a broad array of major clients, including Hewlett-
Packard, Sun Microsystems, Adobe Systems, PG&E, Caterpillar, Cisco
Systems, Gap Inc., The Home Depot, Chevron, Symantec and Applied
Biosystems. ROI Communications has been recognized with multiple
awards from the American Society of Professional Communicators and
the International Association of Business Communicators (IABC) for
its best practices in change communication.
Prior to founding ROI Communication, Barbara
was the Director of Employee and Electronic Communications at
Quantum Corporation and Director of Interactive Communications at
Simply Interactive, Inc.
Before her career in corporate communications,
Barbara worked as a London-based television producer for ABC News,
where she covered the revolutions in Eastern Europe and the 1991
Gulf War. Earlier, she covered international business and produced
national radio programs for ABC. She holds a B.A. in Journalism and
Communications from Humboldt State University.
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