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Below is a list of print articles that you
may find helpful as well.
Achieving Business Results through
Communication
By: Reddoch, Dave
Strategic Communication
Management Oct/Nov 2001, Vol. 5 Issue 6
Assessing the Value of Communication
Communication World
Jan/Feb 2004
Calculating ROI – A Dubious Business
By: Peter Hutton
Strategic Communication
Management April/May 2004 Vol. 8 Issue 3
Calculating ROI for Communications
By: Lee, J. Thomas
Strategic Communication
Management October/December 2002 Vol. 6 Issue 6
Communications ROI
By: Woods, Julie A
Communication World
Jan/Feb 2004
Communication – The Key to the Bank
By: Moorcroft, David
Strategic Communication
Management Oct/Nov 1999
Employee Comms Vital to How IBM's Work Gets
Done
PR Week (US) May 17,
2004
Identifying the Real Value of Communication
By: Quirke, Bill
Strategic Communication
Management Feb/Mar 2001 Vol. 5 Issue 2
Internal Communications: Driving the
Business Rather Than Just Reporting On It
PR NEWS February 2,
2004, Vol. 60, No. 5
Intranets, Anyone?
By: Sinickas, Angela D
Communication World
Jan/Feb2004 Vol.21 Issue 1
Linking Communication to Profits
By: Kathryn Yates
Strategic Communication
Management Dec/Jan 2004, Vol. 8 Issue 1
Proving the Value of Communication
By: Thornton, Sandra L.
Strategic Communication
Management Aug/Sept 2000 Vol. 4 Issue 5
Top-Down: Building a Better Organization
through Effective Communication
By: Van Nostran, Kendray
Communication World
Mar/Apr 2004 Vol. 21 Issue 2
The Top Ten Measurement Mistakes
By: Sinickas, Angela D
The Business Communicator
March 2004 Vol. 4 Issue 9
Using Measurement to Show the Value of
Communication
The Business Communicator
March 2004 Vol. 4 Issue 9
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