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ROI Communication helped a recently bankrupt
Fortune 100 company re-think and rebuild its internal communications
function, regain employee trust, and transform the company’s
corporate culture.
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Emerging from Chapter 11 bankruptcy, a troubled Fortune
100 utility recognized the need to completely rebuild its internal
communications function, develop a new communications strategy,
re-establish trust with its 20,000 employees and engage them in
transforming the company’s culture.
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ROI Communication collaborated with the company’s leadership and
communications team to assess their needs, goals and capabilities. Based
on that assessment, ROI helped the client embrace a more open approach
to communication, developed an employee engagement strategy to
re-establish trust, and designed a new communications structure to
facilitate the company’s cultural and business transformation.
Among other projects, ROI worked with the company to:
- Develop and host seven daylong, highly interactive Extended
Leadership Team Forums with the company’s 2,000 officers, directors, managers
and supervisors. The sessions, held throughout the company’s service area, were
led by the CEO/COO and featured interactive exercises and multimedia
presentations to build understanding and engagement and take ownership of the
transformation.
- Design and implement an Officer Visibility Program to facilitate
more frequent face to face interaction between officers and employees,
rebuilding trust and creating genuine understanding of and engagement in the
company’s transformation. The program includes ongoing officer field visits and
Q&A sessions in locations across the service area, “Coffee With an Officer”
discussions, breakfast and lunch sessions with the CEO, conference calls with
the company’s Extended Leadership Team and CEO-led all-employee meetings.
- Establish a Transformation@Work web site linked to the company’s
intranet homepage, dedicated to communicating detailed transformation-related
information.
- Develop an Extended Leadership Team web site specifically for the
company’s 2,000 officers, directors, managers and supervisors, which helps
leaders more effectively engage employees in supporting the transformation. The
site provides communication resources and tools, a bimonthly news digest on key
transformation topics, a 5-Minute Meeting Guide to supplement key messages, and
a Q&A mailbox.
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Post-event and annual surveys found that:
- 98% of the company’s extended leadership have a better
understanding of the company’s transformation vision.
- 94% of the extended leadership have greater confidence in the
transformation effort.
- 92% of the extended leadership now feel more committed to making
the transformation a success.
- The company is succeeding in communicating and eliciting employee
support for the change effort and the company’s vision.
- Trust in
senior leadership is increasing.
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