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ROI Communication helped a leading software
company design and implement an internal communication strategy to keep
employees informed, motivated and focused during a $3.4 billion merger.
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After announcing a $3.4
billion merger, a computer software company brought in ROI Communication to help
it develop a communication strategy to facilitate the smooth integration
of the new company. During this time of uncertainty and change, the
software company wanted to keep employees informed about important
developments, maintain employee focus and productivity, and ease the
transition to a united company.
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During the acquisition, ROI worked with the communications team to:
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Develop an internal communications strategy specific to the
acquisition.
- Lead a Communications Command Center to ensure consistency,
timeliness and accuracy in messaging, tone and delivery.
- Design and produce a biweekly companywide integration
e-newsletter.
- Design and implement a web site to update employees on the
latest integration news.
- Design and facilitate a companywide FAQ process for both
internal and external audiences.
- Develop CEO’s “Day One” and integration-related messages.
- Produce intranet content designed to facilitate
integration, including feature articles on topics such as corporate
positioning, new brand promise and evolving culture
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Surveys
administered during and after the merger indicated that:
- Employees understood and supported the acquisition.
- Employees understood what was expected of them during the
acquisition.
- Employees maintained focus, productivity and met
expectations.
- ROI Communication won two IABC Gold Quills and several other
leading industry
awards for this merger- and integration-related communications campaign.
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