ROI Communication helped executives at a global computer company design and implement regular surveys to identify and understand a broad range of employee concerns during a prolonged period of organizational change.

As a leading global computer company weathered a prolonged period of organizational change, senior managers decided they needed to better understand what employees in this corporation of 150,000 were thinking on a broad range of issues, and on a regular basis. They hoped to gain this accurate, in-depth knowledge conveniently, cost-effectively and without disrupting employee performance.

To achieve this, the company had ROI Communication develop and deploy a companywide survey, administered and updated regularly to reveal emerging trends and supplement information from its annual, all-employee survey.

Collaborating with the company’s Internal Communications team, ROI developed the Pulse Survey and Employee Feedback Report. Based on a randomly generated sample of employees from the company’s database, the survey polls less than 5% of the employee population, a sample size large enough to provide statistically valid insights. ROI’s solution featured:

• A simple, accurate process for collecting and tracking employee perspectives.
• A representative range of topics on employees’ minds.
• A cost-effective way to collect valuable information at regular intervals.
• An efficient format for communicating these insights to senior management.

Executives and mangers at the computer company have described the monthly survey as highly useful. The survey:

• Provides leadership with regular, reliable information on employee issues, including month-to-month and emerging trends.
• Offers participants a confidential channel for sharing honest feedback, without fear of criticism or retribution.
• Provides a practical, cost-effective tool with great Return On Investment.
• Enables the company to quickly address issues that improve the productivity and performance of employees.